'Inside OC' Airing on Cox; MemorialCare New Sponsor
Laguna Beach, CA (Feb. 18, 2016)
– "Inside OC with Rick Reiff" will be seen more often and in more places through a partnership with Cox in Orange County and San Diego. The weekly public affairs show, a production of Reiff Communications Associates, has also added a new sponsor, MemorialCare Health System.
Both Cox Channel 3 in Orange County (Cox3) and Cox Channel 4 in San Diego (4SD) have agreed to carry 'Inside OC' beginning next month. That means in addition to the seven weekly airings on the PBS SoCal channels, Cox customers in OC (and in Palos Verdes) will also be able to catch the show at least four times on Cox3. New episodes will continue to premier Tuesday morning on PBS SoCal, and then between PBS SoCal and Cox will re-air on Wednesday, Friday (four times), Saturday (twice), Sunday (twice) and Monday. The new times will be phased in during March.
With the participation of Cox 4SD, Inside OC now penetrates almost all of the 20 million-person Southern California region. Inside OC is already carried throughout the Los Angeles media market by PBS SoCal; Cox 4SD extends the show's reach to the Mexican border.
MemorialCare joins developer FivePoint as a show sponsor. MemorialCare is a nonprofit system that operates six hospitals, including Long Beach Memorial, Orange Coast Memorial and Saddleback Memorial, as well as MemorialCare Medical Group and Greater Newport Physicians, outpatient centers and other facilities throughout the Southland.
"I'm delighted to be partnering with Cox and MemorialCare," program host and producer Rick Reiff said. "It's gratifying to work with entities such as PBS SoCal, Cox, FivePoint and MemorialCare that share a commitment to community programming."
Updated Feb. 20, 2016